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Monday 5 March 2012

Twitter: The modern day application form

I have written before about how Social Media can be a great tool in applying for placements. If you weren't convinced then, perhaps this little tale will open your eyes to the possibilities.

One Friday afternoon, a student at Oxford Brookes University was browsing Twitter/Facebook and saw a message from Rate My Placement who had decided to offer a 'Wildcard' entry to their assessment centre for their marketing placement scheme. Interested students had 140 characters to convince RMP that they were worthy of a place.

The student from Oxford Brookes made their case and shortly afterwards received a direct message to say they had been successful. 72 hours later the student attended the assessment centre and has since been hired for the placement.

This example may be an exception rather than the rule, but it does provide evidence of the power of social media. Following companies on Twitter, LinkedIn and Facebook offers great access to recruiters, and with a few finger taps on your i-phone, you can put yourself in the shop window. If we are honest about it, who wouldn't want to make a pitch to an employer in a single tweet, rather than filling out a lengthy application form.

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